The University of Hull in Northern England, offers a variety of sport and health opportunities to students, staff and locals alike through it’s brand Hull Sport. Comprising of 52 AU clubs, excellent gym and fitness facilities, and a huge range of campus sport. Hull Sport aims support students whether they’re competing internationally or trying a gym class for the first time.
The University of Hull approached London-based MATTA to help them create a vibrant and inspiring brand identity. I helped the MATTA team with art direction, branding and graphic design. From promotional advertising elements, indoor wayfinding and signage, to clothing and accessory design.