Google Earth launched an advertising campaign in 2016 on the digitised Old Street Roundabout billboards set in the heart of one of the most entrepreneurial and vibrant parts of London.

Google Earth’s Digital Out of Home campaign displayed beautiful and interesting images and information taken from its application. The content was tailored to the location of the screen, time of day, and also takes into account things like the weather – showing what the stars or the moon would look like if it wasn’t an overcast night for example (and if there wasn’t a lot of light pollution!)

The campaign was conceived by Google and produced by Grand Visual.